David Jones Autumn Launch

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David Jones Autumn Launch
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Image by Eva Rinaldi Celebrity and Live Music Photographer
David Jones Autumn Winter Launch With Miranda Kerr At David Jones Sydney

Miranda Kerr was back to promoting fashion again today, returning to David Jones, Sydney, as part of the latest David Jones Autumn Winter launch – promo.

The fashion celebs were in full force as Kerr was joined by dozens of Australian fashion elite, many international icons.

In front of a crowd of hundreds, fashion and entertainment industry elite including Dannii Minogue, Delta Goodrem, Kerri-Anne Kennerley, Megan Gale, Alex Dimitriades and Miranda Kerr did the red (actually black) carpet and mingled with press.

Miranda wrapt up the marvellous show in a fashion forward black embellished Collette Dinnigan mini dress.

Lots of brands were promoted including Josh Goot suits, Bassike, Lisa Ho, along with Little Joe and Camilla and Marc.

The 1970s look to have made a bit of a comeback again with designs from Romance was Born, Zimmermann, Bianca Spender, and Thurley and Minogue’s Project D line which had a strong disco-esque edge as did Scanlan & Theodore.

Camilla showed off her 70s collection – Moroccan-inspired kaftans and metallic headwear.

Napoleon Perdis was onto the 70’s also. One look was inspired from the 70s cult film The Eyes of Laura Mars, and an insider whispered that was in fact where it was born.

George Gross and Harry Who showed off refined feminine clothing modelled on the 1950s.

Dinnigan and Alex Perry went for modern black themes.

Jack London went with coloured tailored suits.

Calibre and Brent Wilson The Basics ran with something a dash more conservative.

Kerr was only one of the top models present. Samantha Harris, Alexandra Agoston, Louise Van Der Vorst and Australia’s Next Top Model champs Alice Burdeau and Montana Cox were also there, ensuring the event was media darling fodder.

Perth was represented by models, Tiah Eckhardt-Delaney and Sarah Pauley, who also snatched strong media coverage.

You should have seen the fab and refurbished ‘On Seven at David Jones’ area.

The launch we were told was a "Salon style" super show with New York supper club themes. Lucky guests were seated at modest sized tables while the models strutted their stuff, darting and weaving through the guest area.

Retail giant David Jones streamed the event live over the internet for its virgin time via its official Facebook page.

Well done to DJ’s, models and everyone involved in the fab event. We look forward to seeing you at the next as Australia’s fashion wars continue to heat up.


David Jones

Miranda Kerr

Eva Rinaldi Photography Flickr

Eva Rinaldi Photography

Music News Australia

Danny Clayton
celeb news
Image by Eva Rinaldi Celebrity and Live Music Photographer
Hard Rock Cafe Darling Harbour Media And Celebs Event; Sydney, Australia by Eva Rinaldi

The world famous Hard Rock Cafe has returned to ‘Sin City’ Sydney with a vengeance, based on tonight’s launch event at the brand new Darling Harbour venue.

Hard Rock put on quite a show and rolled out the celebrities and live music including: Hamish Dodds, Matt Sorum, Dave Rich, DJ Lethal, Stan Walker, Angry Anderson, L Huntly, Sarah McLoed, Hamish Rosser, Altiyan Childs, Kris Peterson and Stim McLean. Most of them had turns smashing guitars, which is a trademark of opening new Hard Rock Cafes.

We all know that the cost of living and setting up a business in Sydney is considerable, but Hard Rock is certain their latest Australian venture will be a smashing (as in guitar) success. Sydney is one of the busiest markets anywhere globally for the Hard Rock Cafe, says the global chief of the music-themed burgers and ribs franchise.

Hamish Dodds, prez and chief exec of Hard Rock International, advised staffing costs down under in Australia make Hard Rock’s Sydney operations expensive compared with other global locations, and they are comparing to its other 172 venues which include cafes, hotels and even land based casinos. Yes, casinos, but Australia’s The Star and Crown Casino need not worry, as they have no plans for gaming in Australia – at least not any they are talking about.

Hard Rock International is owned by the well known and respected Seminole American Indian tribe, which purchased the global Hard Rock brand in 2007 after successfully running two Hard Rock hotel and casino operations in Florida in the U.S.

"For us this is an English-speaking country and people understand the history of rock," Mr Dodds said in Sydney on Tuesday ahead of the grand opening of the 500-seat venue in the Darling Harbour entertainment hotbed.

"Part of the downside of this market is it’s a mature economy – staffing costs in this market are very different to what we would experience in India.

"I would say the price mark-up here is about 50 per cent higher than the US – this is probably one of the most expensive markets we have in our portfolio."

Mr Dodds advised the Sydney Hard Rock Cafe was priced at a similar level to comparable restaurants in the area and he expected business to be brisk, averaging between 300 to 700 main meals a day.

Sydney would be among the top ten performers in the global network, he said, and among the top five of franchised outlets.

Tonight signified a return to Sydney for the Hard Rock franchise, which closed its previous venue in East Sydney in 2007.

Mr Dodds said Hard Rock had returned to Sydney with a revised and smarter strategy.

He said the former business was in a great location for the 1980s when the brand was fresh and people would go to the Hard Rock Cafe.

"Copycats harmed Hard Rock’s own business and the market changed to the point where we found ourselves in a B minus location and to a degree we lost a bit of relevance", Mr Dodds said.

The firm bought back its Sydney franchise in 2007 and has been revived by director and franchise holder Lennie Huntly, former GM of the Sydney business during the 90s.

Mr Huntly, who also holds the franchise for the Hard Rock Cafe in Surfers Paradise, said he had been thinking about re-opening a Sydney Hard Rock Cafe since the last one closed.

The waterfront location and views over Darling Harbour are a huge plus and soon a live music stage and 600-person music area will be rocking and rolling.

"We are focused on not only being about lunch and dinner," he said.

Mr Huntly also has the rights to open venues in Melbourne, Cairns and Perth. Melbourne’s former venue closed in 2007, but that doesn’t mean it will return with a hit.

Well done to the good folks at Hard Rock Cafe and we look forward to meeting up with the great guys and girls there again soon. Rock on.


Hard Rock Cafe International

Darling Harbour official website

Guns and Roses

Eva Rinaldi Photography Flickr

Eva Rinaldi Photography

Media Man News

Music News Australia


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